How Jeff Schmitt Lawn & Motorsports Is Redefining Equipment Sales with Custom Wraps

The equipment sales industry hasn’t changed much in decades.

Walk into most dealerships, and you’ll still see the same thing: rows of machines competing on price, specs, and availability. But in today’s market, where buyers are scrolling before they ever step on a lot, that approach is no longer enough.

Christian Moates of Jeff Schmitt Lawn & Motorsports in Beavercreek, Ohio, is proving there’s a better way. Instead of selling equipment as-is, he turns machines into a marketing asset using Dirty Graphix custom heavy equipment wrap kits

The Real Problem: Blending Into the Scroll

Modern equipment sales don’t start on the lot. They start online. Listings, social media feeds, and marketplaces are now the first impression. And in that environment, most machines look identical.

Christian identified the core issue early:

“In a world of scrolling, how do you get someone to stop scrolling and click on your listing?”

The answer was simple: make the equipment impossible to ignore.

Selling More Than Equipment: Selling a Finished Product

Rather than moving standard inventory, Christian began upgrading machines with full visual packages, including:

• Custom vinyl wraps

• Paint enhancements

• Window tint

• Branded design elements

This approach transforms ordinary inventory into high-impact, premium units using custom heavy equipment wrap kits. Instead of selling a machine, he’s selling a finished, attention-grabbing product.

Why Wrapped Equipment Moves Faster

One of the biggest shifts was stocking wrapped Kubota and New Holland machines on the lot instead of treating wraps as an after-sale add-on. That change created an immediate impact.

“You can always offer a wrap, but the customer doesn’t always know they want it until they see it.”

Once buyers see a wrapped machine in person or online, the value becomes obvious. The results speak for themselves:

• Higher listing engagement

• Faster purchase decisions

• Increased perceived value

• Stronger online attention

This is where equipment wraps for dealerships become more than cosmetic. They become a sales driver.

Turning Inventory Into a Revenue Generator

Wrapped equipment doesn’t just sell faster, it opens new revenue opportunities.

Higher Equipment Value

Branded, customized machines can command premium pricing.

Add-On Sales Opportunities

Dealerships can upsell custom equipment wrap kits as part of the purchase process.

Built-In Customer Marketing

Buyers see wraps as a business investment because it becomes free advertising on job sites and in the field.

“Most companies love the idea of having free marketing on the sides of their machines when they’re sitting on a job site.”

Visual Selling That Closes Deals

Wraps also make the sales process easier. Instead of explaining value, Christian shows it through:

• Previous wrap projects
• Walkaround videos
• Before-and-after transformations
• Social media content

“I send customers previous projects, and it helps sell the machine.”

That visual proof builds trust and shortens the sales cycle.

Marketing + Equipment Sales in One Strategy

Christian’s background in videography and marketing amplifies the impact even further. Every wrapped machine becomes content:

• Social media posts
• Walkaround videos
• Customer showcases
• Digital listings

This content-first approach extends the reach of vinyl wraps for construction equipment far beyond the dealership lot.

Why Dirty Graphix Is Part of the Strategy

To execute this model at scale, Christian partners with Dirty Graphix for pre-cut, high-quality wrap kits designed for speed and durability. His experience highlights both efficiency and collaboration:

“Very fast. Designing is a breeze. They usually know exactly what I’m thinking.”

He also noted the added value of shared marketing:

“The marketing they do helps us too. It’s awesome seeing videos I created on their platform.”

Built for Real-World Use

Durability is critical in construction and landscaping equipment. Dirty Graphix wrap kits are built to perform in demanding environments, starting at a minimum of five times thicker than standard vinyl wraps. For extreme, high-wear applications, Gravel Guard kits take protection even further. With a rugged, truck–bed liner–style texture and a 31mil thickness, Gravel Guard is the most durable finish available and is engineered for equipment that works hard every day in the harshest conditions.

Christian emphasized the quality:

“Tough for sure. No pixelation in the images, and the material is solid. 10/10.”

These heavy equipment wrap kits are designed not just to look good, but to survive real job site conditions.

The Future of Equipment Sales

Christian’s approach signals a broader shift in dealership strategy. Instead of competing only on price and availability, dealerships can:

• Differentiate inventory instantly
• Increase perceived value
• Create customer marketing assets
• Improve margins through customization
• Move equipment faster through visual impact

It’s a model where marketing and equipment sales work together, not separately.

Stop Selling Commodities

In today’s market, standard equipment is just that, a commodity. But branded, customized machines tell a different story. They stand out, they sell faster, and they create long-term value for both dealerships and customers.

Christian Moates and Jeff Schmitt Lawn & Motorsports, are proving that presentation is no longer optional. It’s the competitive advantage necessary to take your dealership to the next level.

Ready to Upgrade Your Inventory?

If you’re a dealership looking to move equipment faster and increase margins, custom heavy equipment wrap kits can transform how you sell.

• Shop Heavy Equipment Wrap Kits
• Learn More About  Custom Wrap Options
• Contact Dirty Graphix

Turn your inventory into a marketing machine.